Understands core business strategies and organizational needs, and translates them into actionable marketing and public relations initiatives. Builds the long-term success of the Blood Bank “brand” through marketing and advertising. Determines and formulates overall marketing and public relations policies, objectives, and initiatives. Identifies opportunities and develops integrated marketing and public relations campaigns. Coordinates with outsourced creative services and advertising agencies in the production of advertising, promotions and public relations materials. Manages all the elements of the Blood Bank brand, advertising, media, publications, presentations, donor programs and events. Responsible for directing the tactical aspects of telephone recruitment, including the utilization strategy and selection process of new Tele-recruitment staff.
Four-year Bachelor’s Degree (BA/BS) in Marketing, Advertising, Business, Communications, Public Affairs, or a related field. 3-5 years’ work experience in marketing and/or public relations. Valid California Driver’s license.
Internal Number: IN-4323863795
LifeStream is a private, not-for-profit, 501(c)(3) comprehensive blood center serving more than 80 medical facilities in Southern California. Based on the need for a readily available blood supply, LifeStream was established by the medical societies of San Bernardino and Riverside counties and has been helping to save lives by connecting donors and patients through the gift of blood since June 19, 1951.
Healthy volunteer blood donors are needed for surgery and trauma patients, transplant recipients, premature infants and cancer patients. To meet emergency and ongoing patient need, LifeStream must receive at least 500 donations daily in order to support 175,000 transfusions annually. Multiple blood drives are held daily at business sites, churches, government agencies, high schools, colleges and civic organizations. In addition, LifeStream operates four donor centers located in San Bernardino, Riverside, Ontario Victorville, and La Quinta. Blood components are stored and distributed from LifeStream facilities in San Bernardino, Placentia, and Victorville.